A ClickBank funnel is a marketing strategy designed to promote and sell products from the ClickBank marketplace. ClickBank is an affiliate marketing platform that allows vendors to sell digital products and affiliates to earn commissions by promoting those products.
A funnel refers to a series of steps or pages that guide potential customers through the sales process, with the goal of converting them into paying customers.
Creating a ClickBank funnel involves several steps. Here's a detailed guide on how to make one.
Choose a Profitable ClickBank Product. Visit the ClickBank marketplace and browse through the available products. Look for products that align with your target audience and have a high gravity score, indicating popularity and successful sales. Ensure the product offers attractive commissions and has a strong sales page.
Set Up a Landing Page. The first step in your funnel is a landing page, which serves as the entry point for potential customers. Create an engaging and persuasive landing page that highlights the benefits of the product and captures the visitor's attention. Use compelling headlines, clear call-to-action buttons, and persuasive copywriting.
Offer an Irresistible Lead Magnet. To entice visitors to provide their email addresses, create a valuable lead magnet. This could be a free e-book, video course, or any other digital resource related to the product. Place an opt-in form on your landing page, offering the lead magnet in exchange for their email addresses.
Set Up an Autoresponder. Once visitors opt in, you'll need an autoresponder service to manage and automate email communication. Popular options include AWeber, GetResponse, and Mailchimp. Create a series of automated emails that provide value, build trust, and promote the ClickBank product.
Create a Bridge Page. After a visitor subscribes to your email list, redirect them to a bridge page. The bridge page acts as a transition between the opt-in process and the sales page. It can include testimonials, personal stories, or additional information to further pre-sell the ClickBank product.
Direct Visitors to the Sales Page. The next step in your funnel is to direct visitors to the sales page of the ClickBank product you're promoting. Include a compelling call-to-action button or link on your bridge page, guiding visitors to the sales page. Make sure the sales page is well-designed, persuasive, and optimized for conversions.
Follow-Up and Retarget. Not all visitors will purchase the product on their first visit. Use retargeting strategies, such as Facebook or Google Ads, to display ads to those who didn't convert. Additionally, continue nurturing your email subscribers with additional valuable content and occasional promotions to increase the chances of making a sale.
Track and Optimize. To improve the performance of your ClickBank funnel, track your metrics using tools like Google Analytics. Monitor conversion rates, click-through rates, and other relevant data. Test different elements of your funnel, such as headlines, copywriting, and calls-to-action, to optimize for better results.
Building a successful ClickBank funnel requires continuous testing, refinement, and optimization. It's important to understand your target audience, craft persuasive messaging, and provide genuine value throughout the funnel. With dedication and persistence, you can create an effective ClickBank funnel that generates sales and commissions.